As we close out 2025, I want to say thank you. Thank you for trusting me with your questions, your goals, and your biggest financial decisions. It's been an honor to serve you this year, and I'm excited to help even more people win in 2026.
So to everyone who makes my job possible, a very Merry Christmas and Happy New Year.🎄
Now for what you’ve come here for today… Most people think December is the worst time to make a real estate move.
Here's what they're missing: while everyone else is sidelined by holiday plans and "waiting for better conditions," a small group of savvy buyers and sellers are quietly winning. And the tools they're using? You probably already have access to them.
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The Buyers Who Are Still Shopping
Right now, serious buyers are still house hunting. There's almost no competition for them. While 90% of the market is distracted by holiday travel and New Year planning, the buyers looking today are motivated, qualified, and ready to move.
For sellers willing to stay active through the holidays, this is your chance to work with buyers who actually want to buy, not just browse. No weekend open house crowds from nosey neighbors. No tire kickers. Just serious conversations with people who need to make a decision.
The Cities That Won (and Lost) in 2025
Utah County had a tale of two markets this year. Cities like Alpine, Provo, and others saw strong appreciation, and homes moving quickly while parts of Salt Lake City, Eagle Mountain, and others stayed flat or underperformed.
Home Prices Year over Year by Zip-Code.
What does this mean? Opportunity is hyper-local. If you're thinking about buying or selling, understanding these micro-market trends could save you tens of thousands of dollars or help you capture gains others are missing.
The Equity You Didn't Know You Had
Here's the one most people are sleeping on: if you own a home in Utah County, you likely gained massive equity in over the past several years without even realizing it. Most homeowners in Utah are sitting on $50K, $100K, or many hundreds of thousands of dollars in equity gains and have no idea.
For many people, that equity is just sitting their in their home, not doing anything for them. But that doesn’t have to be the case. Equity in your home can be a serious wealth creation tool. You can use that equity it right now to:
Lock in their next home at a great price with barely any competing offers.
Deploy it into investment properties by pulling out the equity to purchase rental properties using cross-collateral loans, or home equity lines of credit while everyone else is on the sidelines.
Negotiate deals that wouldn't be possible without the leverage equity provides. Whether it be paying for a lower interest rate, quick closes, or a better deal.
Even with higher prices and interest rates, homeowners who know how to put the equity in their home to work are winning. And home equity is their secret weapon.
Whether you're ready to upgrade into your dream home or start building wealth through real estate investing, your existing home equity could be the key to unlocking opportunities most people don't even realize is available to them.
Ready to Make Your Move?
Whether you're thinking about selling into a less competitive market, upgrading into your next home, or starting to build long-term, stable, and predictable wealth through real estate investing, let's map out your strategy for 2026.
Just reply GAMEPLAN to this email and I'll break it down for your situation.
Here to serve,
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P.S. I'm tracking equity gains, builder incentives, and micro-market trends across Utah County heading into 2026. Reply to this email if you want to know what your home is worth today or what opportunities exist for your next move—it might surprise you.
