If you’re curious what’s happening with the housing market right now, there are some powerful clues coming from the world of new construction—and they matter whether you’re thinking of buying, selling, or simply keeping tabs on your home’s value.

Table of Contents

• Key Takeaways from Recent Builder Trends

  • Tighter Margins for Builders

  • Rising Unsold Inventory

• New Builder Incentives

• What Does It Mean for You?

Key Takeaways from Recent Builder Trends

Tighter Margins for Builders

All major public homebuilders are seeing reduced profit margins this year. What does this mean for you? Builders are working harder to attract buyers—with more incentives, reduced rates, or negotiation flexibility.

Rising Unsold Inventory

The number of completed, unsold new homes reached a 15-year high this summer.

New Builder Incentives

In response, Utah home builders are offering the largest incentives we’ve ever seen. This includes new appliances, concessions to pay for buyer’s closing costs, mortgage rate reductions, and price reductions — contributing to the most buyer friendly market we’ve seen in many years.

Additionally, some builders (like Lennar) are targeting individual investors and landlords, launching new marketplaces to move inventory quickly.

What Does It Mean for You?

• For buyers: More homes to choose from, and potential opportunities to negotiate incentives like lower mortgage rates or closing costs. If you’re on the fence about buying a home, now could be the perfect time. Warren Buffet always says: “Buy when there’s blood in the streets.”

• For sellers: Nearby new construction is just one of the many factors to pay close attention to, as it can influence both price and buyer demand for existing homes. Working with an agent who knows how to position your home as the obvious choice is more important than ever. Remember, homes are still selling every single day to motivated buyers.

Every market cycle is unique, and right now, trends change quickly. The best way to make the most of your next move—whether buying, selling, or investing—is to work with an agent who knows the latest data and how to leverage it for your success.

Have questions on what this mean for your property or real estate plans? Just reply to this email—I’m always happy to help you maximize your equity!

Here to serve,

P.S. Market conditions can change quickly. If you've been waiting for the "right time" to make a move, let's talk about whether that time might be now.