Yesterday, 210 homes in the Utah market officially expired—meaning they came off the market after failing to sell. These weren't just statistics in an MLS report. These were real families who listed their homes with high hopes, only to watch those hopes fade as days turned to weeks, weeks turned to months, and eventually their listing agreement ran out.

So I called every single one of them.

5 hours and 45 minutes. 210 calls. 33 actual conversations.

And here's what I learned.

Out of the 33 homeowners I spoke with, almost all of them said the same thing: "My agent told me the market is slow."

Sure, the market has shifted. Mortgage rates are higher than they were three years ago. Inventory is up. Buyers are more selective. But here's the truth most agents won't tell you: homes are still selling.

In fact, well-priced, well-marketed homes with agents who actually work are selling faster than you might think. The problem isn't that buyers don't exist—it's that most listings aren't reaching them effectively.

When I dug deeper with these homeowners, a pattern emerged:

That's not a marketing strategy. That's hope disguised as effort.

The 5 homeowners who set appointments with me this week all had one thing in common: they were ready to try something different.

Here's what "different" looks like:

Professional presentation matters. High-quality, professional photos aren't optional—they're the baseline. Your listing is competing against hundreds of others, and buyers scroll past anything that doesn't immediately grab their attention.

Pricing strategy is everything. Overpricing "to leave room for negotiation" is the fastest way to ensure your home sits on the market until it goes stale. Buyers can smell desperation, and a listing that's been sitting for months on end screams "something's wrong here."

Active marketing beats passive listing. Posting your home to the MLS is just the starting line. Real marketing means targeted mail advertising, email campaigns to my database, direct outreach to buyers/buyer agents with qualified buyers, and positioning your home in the correct price bracket, maximizing the amount of exposure to your ideal buyer pool. This means knowing where the supply and demand falls within each $25K price bracket.

Communication is non-negotiable. Half the homeowners I spoke with yesterday hadn't heard from their previous agent in weeks. Radio silence isn't a strategy. You deserve an agent who keeps you informed, adjusts the plan when needed, and stays proactive instead of reactive.

I didn't spend the first day of 2026 making cold calls because I had nothing better to do. I did it because I know what it feels like to have a goal and need someone in your corner who actually shows up.

Real estate isn't a passive business for me. It's not about collecting listings and hoping they sell. It's about relentless effort, smart strategy, and doing whatever it takes to get results for my clients.

Those 210 expired listings represent 210 families who trusted an agent to sell their home, and it didn't happen. A lot of them are frustrated. Some are financially stressed. Some have already given up.

But 5 of them are getting a second chance this week—because I picked up the phone when most agents were still asleep.

Here's my promise: I won't just tell you what you want to hear so that you sign a piece of paper. I'll be brutally honest and tell you what you need to know to get your home sold.

I won't overpromise and underdeliver. I'll set realistic expectations and work every day to exceed them.

And I won't disappear after we sign a listing agreement. I'll be in constant communication, adjusting our strategy as the market shifts, and working every single day to get your home sold.

If you're thinking about selling this year—or if your home was recently listed and didn’t get the results you expected—let's talk.

I'm not the agent who lists and waits. I'm the agent who works.

Just simply reply to this email with “Sell my home - 2026” or give me a call. Let's make 2026 the year your home actually sells.

Here to serve,

P.S. Market conditions can change quickly. If you've been waiting for the "right time" to make a move, let's talk about whether that time might be now—before everyone else figures it out too.